THE ADVERTISING LANDSCAPE
THE ADVERTISING LANDSCAPE
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IS RAPIDLY CHANGING
IS RAPIDLY CHANGING
As the shift continues from Agency of Record models to project-based work, and from traditional agencies to new and diverse types of strategic, content and production hybrid shops, there is no time to implement best practices in client and account development.
Having that foundation is what makes the machine hum and allows great work to happen. This is what inspired the creation of Co. B - filling need for proven results and leadership when startups, agencies and content companies need it most.
WE'LL LEAVE THE BUSINESS IN WAY BETTER SHAPE THAN WE FOUND IT
WE'LL LEAVE THE BUSINESS IN WAY BETTER SHAPE THAN WE FOUND IT
Proven Leadership and Results
Proven Leadership and Results
That's what sets Co. B apart from traditional freelance or contract work. Led by Michelle Cobas, Co. B comes ready with tools and best practices to leave the business in way better shape than we found it. During the span of Michelle's career, she's trained best-in-class Account Management teams at such award winning agencies as Leo Burnett and DAVID the Agency. She has led organic business grown resulting in over 1,000% increase in revenue in less than a year. She's worked with the new crop of content creative development and production shops to custom tailor a biz dev process, hire and train hybrid strategic account roles, and leave behind a blueprint for future success.
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